گلدیران
میز کار
استخدام
Brand Marketing Manager

گلدیران

تهران (محدوده شمال غرب)

حقوق:

توافقی

نوع قرارداد:

تمام وقت

تاریخ:

۲۹ اردیبهشت، ۱۴۰۱

توضیحات موقعیت شغلی:
. This position forms part of the Marketing Leadership team, and leads total brand communication efforts across the group. The primary purpose of this position is to promote and protect Company brand(s) among key internal and external stakeholders. The key role is to enhance brand indicators for the corporation, products and services and to create alignment and guideline to maintain consistency in brand communication inside and outside of organization. . Deliverables: . Brand Strategy . Lead brand identity of all company brands, create a comprehensive brand guidebook and communicate the guidelines with all internal and external stakeholders. . Define, plan and implement brand communication strategy and roadmap to develop the brand image, visibility and reinforce its reputation over time in consistency with the digital, media & PR strategies. . Increase the brand awareness & equity. . Oversee the 360-degree product launches, promotions, events and brand campaigns covering efficient PR/digital touch points in collaboration with product managers/marketing manager. . . Digital & Social Media . Website . Lead integrated and consistent websites across the group, brands, functions and e-commerce in collaboration with sales, marcom, channel and head of functions. . Develop strong and innovative digital marketing strategies, using the latest techniques to drive traffic to company website and social media pages. . Develop and implement SEO strategies to increase the traffic to Goldiran, Gplus and online sales websites by achieving high ranking placements in google search results. . Social Media . Responsible to develop and implement the group's social media strategy and to ensure a consistent tone of voice across a wide range of social channels for our brands and products. . Create innovative digital and social media campaigns to communicate product, brand, promotion or services and increase engagement and impression ratio. . Define KPIs and implement measurement, analytics and reporting methods to gauge organic social media success. . . PR & Relationship Building . Lead, create and implement effective integrated public relations strategies and plans to further leverage and gain visibility for key Goldiran products and services through positive and/or balanced news coverage and stakeholder engagement. This includes creating a wide variety of well-written communications materials, with a keen eye for detail, accuracy and clarity. . Identify, retain and supervise appropriate outside PR agencies and counsel as needed to support Goldiran's key business objectives . Create, Implement and promote company's CSR initiatives . Build positive working relationships with national, regional, local and trade media, including across digital platforms. Proactively engage with media as appropriate to tell Goldiran story. Manage incoming media inquiries in a timely and helpful manner. . . Budget management . Make annual, quarterly and monthly budget plan for marketing activities. . Ensure on time and accurate claim and invoice procedures.. Experience: Relevant work experience 8 years, at least 3 years as manager and relatively good exposure to social media marketing . Education: Master degree in Marketing, Marketing Communication, Brand Management or PR . Language: Fluent in English. Other Language Skills are advantage. . Collaborate: Partnerships with BU, Product Marketing, Channel marketing, Sales dept. and head of functions across the group. . Other Skills: Team Management, Agency Management, Negotiation Skills, Presentations Skills, Track history of good leadership, Business intelligence, Persuasion, Active Listening, forecasting.