جاب ویژن
استخدام
Marketing Communication Manager

صنایع گلدیران

تهران

حقوق:

توافقی

تاریخ:

۰۶ اردیبهشت، ۱۴۰۱

توضیحات موقعیت شغلی:

We are a successful Consumer Electronic Manufacturing company seeking a professional Marketing Communication Manager who is responsible for:

• As the champion of product communication, create and drive Marcom packages by product/service per brand with great alignment with overall company’s and supplier’s brand strategy to enhance product brand indices (awareness, preference, purchase intention etc.)
• Plan and execute effective media planning to enhance reasonable customer reach to gain and increase awareness, share of voice and market share.
• Drive adv. & marcom calendar according to business road map and strategies.
• Create all products MCPs based on products key features and brand vision in collaboration with research, product marketing and Creative team (ATL, BTL and Digital).
• Maintain world-class visual communication according to STP results and target buyer’s segmentation.
• Integrates all Product marketing efforts (advertising, promotions, PR, experiential, marketing assets…) within a consistent communication strategy.
• Ensure effective execution to gain competitive advantage, market share, share of voice.
• Execution plan and close monitoring of all marketing activities to ensure the quality of the process and results. • Organize and execute promotional, product events, NPI, social events, roadshows and exhibitions.
• Follow up OOH contracts also legal permissions for both OOH & Teasers.
• Implement and follow up direct marketing projects.

Media Management
• Plan and execute effective media planning to enhance reasonable customer reach to gain and increase awareness, share of voice and market share.
• Analyze and improve the media plan based on effectiveness measurement received from research team to ensure all plans are aligned with short/long term strategies and targets.
• Enhance the budget spend to receive the highest ROI and obtain the optimal customer reach and GRPs.

Vendor Management
• Manage/select creative agencies to ensure high level of quality and creativity in all marketing campaigns and projects.
• Printing company management to ensure the quality of POSM at best possible price.
• Create the list of candidate qualified vendors and actively participate in vendor-pool management process.

Budget management
• Manage and drive Marcom budget per product by brand.
• Make annual, quarterly and monthly budget plan for marketing activities.
• Ensure on time and accurate invoice procedures.
• Collaborate closely with Budget department for on-time action plan, invoicing and legal needs of invoicing.

Requirements:
● Bachelor's degree in marketing, communications, public relations, journalism or a related field, required.
● Minimum 3 years of experience in similar roles.
● Strong communication skills.
● Fluent in English.